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Green Beauty Community

Green Beauty Community Foundation

Make sustainable beauty the new standard.

GBCF gives beauty professionals, students, educators, and community leaders practical ways to learn, participate, and put sustainability into action.

A speaker addresses seated participants during the Phoenix Mesa Green Salon Impact Tour session
A Phoenix / Mesa Tour session brings practical sustainability education into a professional salon setting.Official GBCF Tour photograph · illustrative event evidence, not the source of an attendance count

What your support makes possible

Practical tools, local leadership, and community action.

Industry support helps turn sustainability education into practical tools, local leadership, and community action across professional beauty.

Practical education

Professionals can access sustainability resources, sessions, and courses they can use.

Beauty professionals leading locally

Beauty professionals, salon owners, and community leaders bring education and action into their communities.

Ongoing connection

An industry community can stay informed and connected between programs and events.

This work will continue to grow as GBCF brings sustainability education and community action to more locations.

542GA4 users associated with Guidebook downloads
425YouTube viewing instances across measured education content
37.6Measured YouTube watch hours
5documented community events

One connected program story

Learn, commit, act, grow.

GBCF gives people practical ways to move from knowledge to action and help sustainable beauty grow.

02

Commit

Help people take a clear first step toward more sustainable practices.

531Green Pledge participation instances recorded
5practical actions in the pledge
Explore the Green Pledge
03

Act

Bring sustainability education and community action into real places.

225Reported in-person participation instancesCombines organization-reported Tour participation and host-reported micro-grant participation. It is not a unique-person count.
160across four Impact Tour stops
65across two community micro-grant projects
Explore community action
04

Grow the movement

Connect the people and organizations capable of changing an industry.

2,115community members
5,342average monthly email connections
Explore the growing network

Green Salon Impact Tour

Local action travels with the Tour.

The Tour brings practical sustainability education, industry conversation, and community connection into professional beauty settings.

160

Reported in-person participation instances across 4 Green Salon Impact Tour stops

Organization-reported participation instances, not verified check-ins, attendance rate, or unique people.

Organization-reported · February 1–June 15, 2026
Participants engaging with sustainability resources at the Myrtle Beach Green Salon Impact Tour stop
Participants connect with sustainability resources during the Myrtle Beach Tour stop.Official GBCF Myrtle Beach photograph · illustrative event evidence, not the attendance source
  1. Feb 1, 2026

    Anaheim, California

    36Organization reported participation instances; not verified check-ins or unique Tour reach.
  2. Mar 9, 2026

    Detroit, Michigan

    12Organization reported participation instances; not verified check-ins or unique Tour reach.
  3. Apr 27, 2026

    Phoenix / Mesa, Arizona

    47Organization reported participation instances; not verified check-ins or unique Tour reach.
  4. Jun 15, 2026

    Myrtle Beach, South Carolina

    65Organization reported participation instances; not verified check-ins or unique Tour reach.
Four-stop Tour total160reported participation instances

Beauty professionals leading locally

Beauty professionals turning sustainability into action.

GBCF works with beauty professionals, salon owners, and community leaders who bring sustainability education, professional connection, and practical action into their own communities.

Participants holding collected materials during the Detroit Green Salon Impact Tour activity
Detroit participants put local sustainability action into practice.
Green Salon Impact Tour host

Hannah Craik

Salonvironment · Detroit, Michigan

Salon-led sustainability education paired with a supported neighborhood cleanup activity.

12 organization-reported participation instances · not unique people

Explore the Tour
Myrtle Beach Green Salon Impact Tour participants standing together and holding certificates
Myrtle Beach participants gathered with their certificates after the Tour session.
Green Salon Impact Tour host

Leslie Minich

Baddhare Salon · Myrtle Beach, South Carolina

Sustainability education and a beach-cleanup activity brought the Myrtle Beach beauty community together; participants are shown with certificates from the session.

65 organization-reported participation instances · not unique people

Explore the Tour
Salon professionals gathered in front of a Green Beauty Community display at the Phoenix Mesa Tour stop
The Phoenix / Mesa Tour brought salon professionals together around sustainability education.
Green Salon Impact Tour host

Chet & Amber Pope

Salon 27 · Phoenix / Mesa, Arizona

A salon-hosted professional sustainability education session created space for beauty professionals to learn and connect.

47 organization-reported participation instances · not unique people

Explore the Tour
Sophia Cochran and community members cleaning an alley during a neighborhood cleanup activity
Sophia Cochran and community members take part in a neighborhood cleanup activity.
Community micro-grant leader

Sophia Cochran

Sinners Sweep the Streets · Denver, Colorado

Sophia Cochran connected neighborhood action with sustainability education and the Green Pledge.

Explore the micro-grant program
Mazey Heydman and community members holding certificates after a TRU Salon cleanup activity
Mazey Heydman and community members gather with certificates after the TRU Salon activity.
Community micro-grant leader

Mazey Heydman

TRU Salon · Colorado Springs, Colorado

A TRU Salon gathering brought beauty professionals and community members together around cleaner communities, a Green Pledge activation, and supported certificates.

Explore the micro-grant program
01

GBCF develops sustainability resources and programming.

02

Beauty professionals, salon owners, and community leaders host or lead activities.

03

Professionals and community members participate locally.

04

The model can expand into additional cities and communities.

Every local leader creates another place where sustainable beauty can take root.

Industry investment enables community impact

Made possible by industry support

Our work has grown through the commitment of industry partners who have invested in a more sustainable future for professional beauty.

Founding supporters

Pivot Point InternationalFounding supporter and industry partner
Innersense Organic BeautyFounding supporter and industry partner

Additional financial supporters

amikaFinancial supporter and industry partner
John Paul Mitchell SystemsFinancial supporter and industry partner
Green Circle SalonsFinancial supporter and industry partner
Ulta BeautyFinancial supporter and industry partner

Continuing the sustainability conversation

Keep the community connected.

GBCF keeps members informed about sustainability issues, practical resources, educational programs, events, and opportunities shaping professional beauty.

Email connects the community between programs and events without being counted as program participation.

More than 5,300member email connections each monthAverage monthly email deliveries across the 21-month reporting period. Email deliveries are not unique people or confirmed reads.
112,183sustainability messages deliveredResources, educational opportunities, events, and industry information sent during the reporting period.
147campaign deployments87 original campaigns and 60 resend deployments · average 7 per month
24.01%weighted open rate26,936 recorded opens ÷ 112,183 messages sent.
1.44%weighted click rate1,618 recorded clicks ÷ 112,183 messages sent.

How we report impact

Clear labels keep every result honest.

We label each result by how it was measured—from platform analytics to organization and host reports—so readers can understand what each number represents.

Platform-measured

Analytics and delivery systems record access, viewing, enrollment, and communications. These figures are not automatically unique people or outcomes.

Organization-reported

GBCF records program activity and Tour participation with the source period and qualification attached.

Host-reported

Community leaders report local participation and completion instances. These remain separate from unique reach and environmental results.

Help the movement keep growing

More beauty professionals can act when practical education meets community support.