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Green Beauty Community

Green Beauty Community Foundation

Make sustainable beauty the new standard.

GBCF gives beauty professionals, students, educators, and community leaders practical ways to learn, participate, and put sustainability into action.

A speaker addresses seated participants during the Phoenix Mesa Green Salon Impact Tour session
A Phoenix / Mesa Tour session brings practical sustainability education into a professional salon setting.Official GBCF Tour photograph showing the community in action; the image is not used to calculate attendance.

What your support makes possible

Practical tools, local leadership, and community action.

Industry support helps turn sustainability education into practical tools, local leadership, and community action across professional beauty.

Practical education

Professionals can access sustainability resources, sessions, and courses they can use.

Beauty professionals lead locally

Beauty professionals, salon owners, and community leaders bring education and action into their communities.

Ongoing connection

An industry community can stay informed and connected between programs and events.

This work will continue to grow as GBCF brings sustainability education and community action to more locations.

2,115Community members
662Guidebooks downloaded
531Green Pledge participation
225In-person participation

A person may be counted more than once if they take part in more than one activity.

One connected program story

Learn, commit, act, grow.

GBCF gives people practical ways to move from knowledge to action and help sustainable beauty grow.

02

Commit

Help people take a clear first step toward more sustainable practices.

531Green Pledge participation
5Practical actions in the pledge
Explore the Green Pledge
03

Act

Bring sustainability education and community action into real places.

225In-person participation instancesA person may be counted more than once if they take part in more than one activity; this is not a unique-person count.
160Across four Green Salon Impact Tour stops
65Across two community micro-grant projects
Explore community action
04

Grow the movement

Connect the people and organizations capable of changing an industry.

2,115Community members
5,342Average monthly emails
Explore the growing network

Our theory of change

Practical education can lead to lasting change.

GBCF’s working theory is that practical education—reinforced by trusted partners and community support—can help beauty professionals build confidence, try more sustainable practices, and carry them into workplaces and communities.

  1. 01

    Learn something useful

    Resources, programs, partnerships, and community make sustainability easier to understand.

  2. 02

    Find a way in

    Beauty professionals connect with information and opportunities GBCF provides.

  3. 03

    Build confidence

    People strengthen their knowledge, see practical options, and feel more prepared to act.

  4. 04

    Try it at work

    A participant tries a more sustainable practice in a real setting.

  5. 05

    Make it part of the routine

    A new practice becomes part of regular professional or community activity.

  6. 06

    Keep it going

    A practice continues over time and can influence others.

  7. 07

    See measurable change

    Documented evidence shows a community, workplace, or environmental result.

The numbers on this page show how people connected with GBCF and took part. We will share learning, lasting practice, and environmental results only when the evidence supports those claims.

Green Salon Impact Tour

The Green Salon Impact Tour brings local action to beauty communities.

The Green Salon Impact Tour brings practical sustainability education, industry conversation, and community connection into professional beauty settings.

160

Reported in-person participation occasions across 4 Green Salon Impact Tour stops

Reported by GBCF; this is a total of participation occasions, not unique people or verified check-ins.

Reported by GBCF · February 1–June 15, 2026
Participants engaging with sustainability resources at the Myrtle Beach Green Salon Impact Tour stop
Participants connect with sustainability resources during the Myrtle Beach Tour stop.Official GBCF Myrtle Beach photograph showing the community in action; the image is not used to calculate attendance.
  1. Feb 1, 2026

    Anaheim, California

    36Reported participation occasions; not unique people.
  2. Mar 9, 2026

    Detroit, Michigan

    12Reported participation occasions; not unique people.
  3. Apr 27, 2026

    Phoenix / Mesa, Arizona

    47Reported participation occasions; not unique people.
  4. Jun 15, 2026

    Myrtle Beach, South Carolina

    65Reported participation occasions; not unique people.
Four-stop Green Salon Impact Tour total160Reported participation occasions

The Green Salon Impact Tour continues

Upcoming 2026 tour dates

More beauty professionals will have opportunities to connect through practical education, industry conversation, and local community action.

August31

Denver, Colorado

September23

New York, New York

October26

Santa Monica, California

See tour dates and event details

Beauty professionals leading locally

Beauty professionals turning sustainability into action.

GBCF works with beauty professionals, salon owners, and community leaders who bring sustainability education, professional connection, and practical action into their own communities.

Participants holding collected materials during the Detroit Green Salon Impact Tour activity
Detroit participants put local sustainability action into practice.
Green Salon Impact Tour host

Hannah Craik

Salonvironment · Detroit, Michigan

Salon-led sustainability education paired with a supported neighborhood cleanup activity.

12 Reported participation occasions · Not unique people

Explore the Tour
Myrtle Beach Green Salon Impact Tour participants standing together and holding certificates
Myrtle Beach participants gathered with their certificates after the Tour session.
Green Salon Impact Tour host

Leslie Minich

Baddhare Salon · Myrtle Beach, South Carolina

Sustainability education and a beach-cleanup activity brought the Myrtle Beach beauty community together; participants are shown with certificates from the session.

65 Reported participation occasions · Not unique people

Explore the Tour
Salon professionals gathered in front of a Green Beauty Community display at the Phoenix Mesa Tour stop
The Phoenix / Mesa Tour brought salon professionals together around sustainability education.
Green Salon Impact Tour host

Chet & Amber Pope

Salon 27 · Phoenix / Mesa, Arizona

A salon-hosted professional sustainability education session created space for beauty professionals to learn and connect.

47 Reported participation occasions · Not unique people

Explore the Tour
Sophia Cochran and community members cleaning an alley during a neighborhood cleanup activity
Sophia Cochran and community members take part in a neighborhood cleanup activity.
Community micro-grant leader

Sophia Cochran

Sinners Sweep the Streets · Denver, Colorado

Sophia Cochran connected neighborhood action with sustainability education and the Green Pledge.

Explore the micro-grant program
Mazey Heydman and community members holding certificates after a TRU Salon cleanup activity
Mazey Heydman and community members gather with certificates after the TRU Salon activity.
Community micro-grant leader

Mazey Heydman

TRU Salon · Colorado Springs, Colorado

A TRU Salon gathering brought beauty professionals and community members together around cleaner communities, a Green Pledge activation, and supported certificates.

Explore the micro-grant program
01

GBCF develops sustainability resources and programming.

02

Beauty professionals, salon owners, and community leaders host or lead activities.

03

Professionals and community members participate locally.

04

The model can expand into additional cities and communities.

Every local leader creates another place where sustainable beauty can take root.

Industry investment enables community impact

Made possible by industry support

Our work has grown through the commitment of industry partners who have invested in a more sustainable future for professional beauty.

Founding supporters

Pivot Point InternationalFounding supporter and industry partner
Innersense Organic BeautyFounding supporter and industry partner

Additional financial supporters

amikaFinancial supporter and industry partner
John Paul Mitchell SystemsFinancial supporter and industry partner
Green Circle SalonsFinancial supporter and industry partner
Ulta BeautyFinancial supporter and industry partner

Continuing the sustainability conversation

Keep the community connected.

GBCF keeps members informed about sustainability issues, practical resources, educational programs, events, and opportunities shaping professional beauty.

Email connects the community between programs and events without being counted as program participation.

More than 5,300Average monthly emailsAverage monthly email deliveries across the 21-month reporting period. These emails are not a count of unique people or confirmed reads.
112,183Sustainability messages sentResources, educational opportunities, events, and industry information sent during the reporting period.
147Email campaigns sent87 original emails and 60 resends · average 7 per month
24.01%Email open rate26,936 emails opened out of 112,183 messages sent during the reporting period.
1.44%Email click rate1,618 recorded clicks out of 112,183 messages sent during the reporting period.

How we report impact

Clear labels keep every result honest.

We label each result by how it was measured—from platform analytics to organization and host reports—so readers can understand what each number represents.

Measured by analytics

Analytics and email systems show downloads, views, enrollments, and messages sent. These numbers do not automatically represent unique people or outcomes.

Reported by GBCF

GBCF records program activity and Tour participation using the information available for each program.

Reported by local hosts

Community leaders report local participation and completion activity. These totals remain separate from unique reach and environmental results.

Help the movement keep growing

More beauty professionals can act when practical education meets community support.